On line promotion of

www.petitionpublicservice.eu

Xavier DUTOIT

sydesy.com

Brian Synnott

epsu.org

How are we going to make it a success together ?

What are we going to talk about today ?

  • Shouldn't take too long. Promise.

Where are we now ?(Results so far)

One of the differences between the internet and other media is that you can mesure directly the results of your actions

Levels of involvment

Passive

  • not aware
  • aware
  • visitor of the petition

Active

  • filled the form
  • confirmed the email

Solo promoter

  • Told some of his/her contacts
  • Made a comment on a "public place"
    (forum/comment on an article, blog article...)
  • Systematically tells his/her contacts
    (signature, mailing to the address book...)

Organisation level promoter

  • his/her organisation promotes on its site
  • his/her organisation promotes on its newsletter
  • his/her organisation have added the message on all the signatures

Networked promoter

  • Their contacts promote the petition
  • Other organisations promote the petition
Use the power of the network. Makes the petition viral

Key questions when preparing your message

1st thing to do now for your email

So far, the links from the emails have been 10 time more effective than any website.
Add a message on your signature to request your contact to sign the petition. How to for outlook or outlook express
We support the ETUC campaign for high-quality public services, accessible to all: please sign the petition
Nous soutenons la campagne de la CES pour des services publics accessibles à tous et de qualité : signez la pétition
Sostieni la campagna della CES per i servizi pubblici accessibili a tutti. Firma la petizione
Wir unterstützen die EGB Kampagne für hochwertige öffentliche Dienstleistungen für alle: Bitte unterzeichnet die EGB Petition
Apoyamos la campaña de la CES por unos servicios públicos de calidad, accesibles a todos: firma la petición
Feel free to personalise and translate. That's your message, that's you asking.
Choose the language your want, the key is to think about who is going to receive it.
What to say to convince him/her to sign ?
NOW SIGN! the ETUC campaign for high-quality public services, accessible to all: http://www.petitionpublicservice.eu

Thing to do on forums, comment places, articles

Everytime you read an article about public services, about a demo of public servants, about Bolkestein... about anything you can relate to the petition. Have a text ready, but try to customise it.
I think that to defend the public services, you need a protection at the European level, otherwise our country will have to accept that the hospitals are going to be private and most won't be able to afford them.
I've signed the petition of european trade union confederation petition at this site: http://www.petitionpublicservice.eu and I encourage you to do the same if you want high quality public services for all.
Xavier

Thing to do for your website/trade union

Things to do for your newsletter/mail server

Again: so far, the links from the emails have been 10 time more effective than any website.
Part of the success is due to the change on the ETUC/ETUI/eurocadres mail servers. Every mail sent has a signature added.
We support the ETUC campaign for high-quality public services, accessible to all: please sign the petition
Nous soutenons la campagne de la CES pour des services publics accessibles à tous et de qualité : signez la pétition
Sostieni la campagna della CES per i servizi pubblici accessibili a tutti. Firma la petizione
Wir unterstützen die EGB Kampagne für hochwertige öffentliche Dienstleistungen für alle: Bitte unterzeichnet die EGB Petition
Apoyamos la campaña de la CES por unos servicios públicos de calidad, accesibles a todos: firma la petición
What to do to change it depends of your mail server and the infrastucture. Based on the results, that's really worthwhile doing.
If you can't, ask everyone in your trade union to do it in their mail client.

Try to get as many organisations/websites as possible on board

How can we work better together ?

Conclusion